ABOUT US
Courteous.
Confident.
Empathetic.
Backed by 4 decades of association with luxury stores like Galleries Lafayette, La Renascente, Selfridges, De Bankorf and more, our garments are simple, beautiful and a delight to wear. The only thing digital about us is our path to you.
Our Logo
In the heart of a bustling city where history and modernity
intertwine, After Dark Store is creating beautiful premium nightwear
which epitomizes timeless elegance reminiscent of vintage charm.
At its core, the logo features the initials "A" and "D," entwined to
look like one flowy symbol. The design is inspired by the soft curves
and intricate detailing of vintage beauty with a modern touch. It is
reminiscent of the good old days.
The letters are adorned with a subtle crescent shape reflecting the
phases of the moon — a symbol of change and growth. It is a nod
to the essence of femininity in its various forms, and the
multifaceted nature of women.
In this logo, After Dark Store finds its voice — a harmonious blend
of traditional and historic charm with contemporary confidence,
capturing the essence of both past and present in a single, striking
emblem.
Our Mission
Make lifestyle a mood.
Our designs are exciting, our visual communication aspirational and
prices affordable.
Our Modus Operandi & Belief is : SLOW
After Dark strongly believes in mindful production as well as consumption of our apparels. We release annual collections at the start of our favourite season - spring/summer- each year. As the seasons and festivities of the year go by, we addmore to the current collection-keeping all styles available throughout the year-so that by the end of it there is love and choice in plenty.
We are a ‘slow fashion’ brand creating classic styles that you will love for a long, long time. Our endeavour is to enhance your quality of sleep and in turn, your life.
Smiling faces is what gets our day started. We all work in a healthy, happy & risk-freeenvironment as conditions of daily work are of utmost importance here at After Dark
that’s what it’s all about.
Shifting from an export factory to a studio workshop for Ecommerce in 2019, many of our old associates set up their own
micro job-work units across processes like stitching, embroidery,
hand-smocking, kaj buttoning and more. Carrying on work for After
Dark has helped them grow these units since and we have added 4
more such units led by women in their own homes.
85% of our team in-house consists of women who have learnt their
skills at After Dark and are now growing along with the brand.
Our Vision
Collective empowerment and strengthening of women in the
workforce gives us purpose.
Our Story
1976
CraftLine started selling ladies garments’ internationally (for exports) in 1976 and soon acquired recognition for high quality apparels from fine cotton yarns.
1985
In 1985, a grand nightwear collection was developed for a luxury retail store in the Netherlands and the success of this pitch absolutely thrilled the team.
1988
By 1988, the official brand for sleepwear ‘After Dark’ was born and has since, developed exclusive collections for the global marketplace covering luxury retailers, department stores and various brand names in the USA, extensively through Europe including Nordic countries, Australia, Canada & the Middle East. We are now focusing on India.
We create garments for sound sleep and to enhance everyday living. Our customers enjoy our collection, each piece a wardrobe must-have and our vendors/suppliers/workers, a job that gives them joy and fair pay. We are focussed on promoting hand-work over machines and keeping the creativity in artisans alive.
The AD Lady
If the brand were a person,
who would it be for you?
It would be the lady with the white pearls.
She loves her cognac with the occasional
cigarette and has a mind sharp enough to
win over every discussion at dinner parties!
Now you’re intrigued.
You want to be like her. Because they just
don’t make them like that anymore!
Our Studio
New Delhi 110030